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| U.S. Cellular “The education you receive when working with great
leaders is usually underestimated in the workplace. Here, we
are both teaching and learning from each other every day.”
When John E. “Jack” Rooney became the President and CEO of U.S. Cellular in April 2000, he created a new business model – the Dynamic Organization (DO) – which considers the employees the most important company asset. The DO model incorporates a company-wide training, learning and development program that touches associates on all levels. This comprehensive blend of formal and informal training methods includes peer-to-peer training, mentoring, coaching, as well as group workshops and seminars. The organization’s generous tuition reimbursement program offers 100% reimbursement for full-time employees and 60% for part-time employees. U.S. Cellular conducts a series of customized seminars and hands on classes that inspire associates to realize their dreams of upward mobility. The core training, the Leadership Development Workshop, teaches Store Leaders skills such as: how DO leadership behavior influences others and how leaders can become better role models for the people they lead; and how new leaders can most effectively determine what associates need from them to be successful. Similarly, front line salespeople complete the Consultative Selling Workshop and learn critical customer service skills and sales techniques such as how to conduct an effective needs analysis and establishing customer trust. The accessibility of U.S. Cellular’s leadership promotes an open culture in which associates at all levels of the company interact. In fact, the CEO encourages associates to utilize “Listen Jack”, an e-mail box that associates can use to communicate thoughts or questions directly. Jack Rooney credits US Cellular’s most profitable quarter of 2005 to the company’s investment in training and development.
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